Email server blocking causes and solutions

Email server blocking is an unexpected stressful situation you will soon or later go thru. In this article, I will try to explain how to fix this annoying problem. Email server blocking causes and solutions There are times your email service just blocks you when using MaxBulk Mailer (or any other bulk email software), even though you are not sending spam but a legitimate message to an opt-in email list. They say they don’t allow bulk mail, only through their own proprietary service. Let me share some valuable information with you about my very last experience with MaxBulk Mailer. I …

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How to unsubscribe emails in bulk using a blacklist

MaxBulk Mailer already allows you to unsubscribe people from a list but what happens if some recipients are subscribed to more than one list and they explicitly asked not to receive anything else from you, in other words, how to unsubscribe emails in bulk? Well, you have the choice between processing each list separately and unsubscribe the recipient from each of them or use the MaxBulk Mailer Global Blacklist feature. In fact, the Global Blacklist prevents you from sending messages to given addresses whichever the list you have selected. In other words, you just need to add the address once …

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How to send appealing eye-catching advertising emails

How to send appealing eye-catching advertising emails? This is a question you asked yourself for sure. Well, welcome to the world of email marketing. When launching MaxBulk Mailer you have seen that all you get is a blank document created automatically for you by the application, the place where your message is supposed to be composed. I guess that at this very early stage you may feel a bit lost or overcome, especially when it comes to filling up that blank document and creating an e-mail marketing message for the very first time. In this short tutorial, I will try …

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How to send Styled Text bulk email

How to send Styled Text bulk email. MaxBulk Mailer supports several message formats. One of them is the Styled Text format. It is one of my favorites because of its simplicity. Indeed, anyone can use it without any previous knowledge. With MaxBulk Mailer, when you need to deliver a message to your contacts you have the choice between several formats. You can send your email in Plain Text, Styled Text, HTML, or even using the Markdown format. Depending on the type of message, a format can be better than another. The Plain Text format is simple but quite limited, the …

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How to start and grow an email list the right way

How to start and grow an email list the right way with MaxBulk Mailer? It comes out that building a list is one of the most important things in email marketing. You can’t do anything without a list of subscribers and you can do very little with a bad quality list. Creating and growing a list is something you have to do very carefully and in a very well-organized way. Well, at least if you want results! Getting an email list to Get Started Getting a list together is actually much easier than it sounds. If you have a customer …

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Settings backup and sharing between computers

Settings backup and sharing is built-into MaxBulk Mailer. Indeed the application offers a very simple way to transfer settings between computers or create backups. With settings, I mean everything, Preferences, E-mail Accounts, Recipient Lists, Templates, Favorites, Pictures, and Delivery History. Settings backup and sharing between computers You can actually choose what to backup or export, create an output file, move that file to the other computer or to your Dropbox folder, and finally import it into the other MaxBulk Mailer copy. With that feature you can: – Transfer settings between your desktop computer and your Notebook – Transfer settings between …

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Why MaxBulk Mailer now only supports https links

You probably found out that since MaxBulk Mailer 8.7, the ‘Preview’ panel no longer displays pictures referenced by addresses starting with ‘http://’ like before. You may wonder why MaxBulk Mailer now only supports ‘https://’ links? Apple Security requirements It turns out that Apple announced a new security requirement for iOS and OS X apps: App Transport Security. From Appleā€™s docs: Starting in iOS 9.0 and OS X v10.11, a new security feature called App Transport Security (ATS) is available to apps and is enabled by default. It improves the privacy and data integrity of connections between an app and web …

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How to edit recipients in MaxBulk Mailer – Tips and tricks

This post shows 10 great tips for editing recipient’s email addresses with MaxBulk Mailer. Editing a selection of recipients It is very easy to edit a selection of recipients. Here is how: So, in conclusion, to edit recipients: – Select several recipients (SHIFT or CMD/ALT click to select several). – Select the ‘Recipients > Edit’ menu OR the contextual ‘Edit’ menu. – Enter the new text into the field and click on OK. – In order to delete data/clear cells, just check the field to delete any data from. Editing a single recipient and navigate through the whole list Using …

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How to send a test email with MaxBulk Mailer

How to send a test email with MaxBulk Mailer. You can fully test the delivery of a message by using the MaxBulk Mailer Test Mode. With the Test Mode, you can easily check what your recipients will actually receive by sending the message to your email address rather than to the selected recipient list. This is a really handy and useful function you should use since it may save your email campaigns from possible disasters, especially when sending messages with styles, pictures, HTML, or using customizations through the insertion of tags! The good thing is that while in Test Mode, …

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How to send custom attachments with MaxBulk Mailer

How to send custom attachments with MaxBulk Mailer? Well, it turns out that one of the little known features of MaxBulk Mailer is the possibility to send custom attachments. For instance, let’s imagine we have a list of 100 student’s father’s email addresses and we need to send their kid’s report cards. We have the 100 PDF documents in a folder, each with a unique title. We need to send each one to the corresponding email address! How to send custom attachments With old MaxBulk Mailer versions, the only way to send custom attachments was by adding the 100 files …

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How to send HTML bulk email

How to send HTML bulk email. MaxBulk Mailer supports several message formats. One of them is the HTML format. It is one of my favorites along with Styled Text because of its advanced features. Indeed, anyone willing to learn can use HTML to create beautiful and eye-catching emails. With MaxBulk Mailer, when you need to deliver a message to your contacts you have the choice between several formats. You can send your email in Plain Text, Styled Text, HTML, or even using the Markdown format. Depending on the type of message, a format can be better than another. Plain Text …

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How to setup DKIM in MaxBulk Mailer

With MaxBulk Mailer 8.6.7 we added support for DKIM. DKIM (DomainKeys Identified Mail) is a method for validating the authenticity of email messages. When you send an email with DKIM activated, it is signed using a private key and then validated on the receiving mail server (or ISP) using a public key on your domain DNS record. DKIM is optional but quite recommended since having emails that are signed with DKIM appear more legitimate to your recipients and as a result, they are less likely to go to Junk or Spam folders. In addition to verifying the authenticity of an …

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How to send personalized mass emails

Today I want to show you how to send personalized mass emails and how to make your e-mail messages much more effective. All you have to do is composing a message as if you were sending it to one person only. It is quite logical, but you really need to change your mind. Think you are communicating to one person only. Your message has to look like it is coming from a real person and every single recipient on your list should strongly believe your message is a message addressed personally to him or her. A common mistake is composing …

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MaxBulk Mailer Q&A webinar summary

I hosted a 1-hour MaxBulk Mailer Q&A webinar a few months ago. As a result our support page now has a new link labeled Live Events. Click on that link to visit the Maxprog’s Live Sessions page. We can send you a notification when new events are scheduled, just click on Subscribe. In addition, you can also see a list of Upcoming Events (if any) and Past Events. You can register for any upcoming event and you can replay any past event as well. For instance, you can see the list of answered questions and watch the replay of each …

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Bulk e-mail attachments or links to online files

You have to send a message to your subscribers and you need to send a couple of PDF documents. Is it better through bulk e-mail attachments or links to online files? MaxBulk Mailer fully supports attachments but except in very particular cases, I would recommend not to send attachments as part of a bulk email campaign. I mean all of them, whatever they are, PDFs, Word files, Excel files, and even pictures. There are several reasons for that but I will talk about the most important ones (in my opinion) for you and your recipients: Bulk e-mail attachments, Message size …

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How do I Avoid My Emails being Marked as Spam?

As you probably know I am in charge of answering support requests here at Maxprog. As a result, MaxBulk Mailer users asked me about e-mail delivery issues quite often, especially problems related to spam filtering software flagging and blocking their legitimate messages. This is called ‘false positives’. This particular issue is quite frustrating because most of the time you have no idea where the problem comes from. In other words, you have no clue about what is happening and even what to do to fix it. It is even more frustrating for me when people think maxprog bulk mailer software …

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How to understand the SMTP Server Response Codes

How to understand the SMTP Server Response Codes? Well, it comes out that all the SMTP Server Response Codes are standard. In other words, SMTP servers always respond to requests/commands using the very same defined set of codes. The SMTP Server Response Codes are part of the SMTP protocol, the set of rules used to send emails. As a reminder, an SMTP server is the type of server you use to send emails. SMTP is also the name of the protocol that defines the delivery of emails over the internet. Sending a message actually consists of connecting to an SMTP …

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Bulk Email Software vs Web-Based email marketing

As you may know MaxBulk Mailer is one of the products we develop and market. It is a Bulk Email Software (and email merge tool) for both macOS and Microsoft Windows that allows anyone to send out customized offers, press releases, price lists, or any text or HTML message to a list of subscribers, friends, or customers. Basically you can create, manage and send your own powerful, personalized marketing message to small to medium lists. The good thing is that MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis for submission …

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Using free HTML email templates with MaxBulk Mailer

Using free HTML email templates with MaxBulk Mailer is an excelent way of catching your customer attention. Indeed, MaxBulk Mailer supports the HTML format. Let’s see how we can use HTML email templates with MaxBulk Mailer. The HTML language HTML is a very simple programming language that was originally created to allow anyone to design web pages. A web page is usually rendered by a web browser. The web browser reads the page, interprets its contents, and shows you the result. A web page is a plain text file that contains HTML code. The HTML code is made of two …

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How to add an unsubscribe link to your messages

How to add an unsubscribe link to your messages? MaxBulk Mailer allows you to add an unsubscribe link to your messages quite easily. Actually, there are several ways to do it. Choosing the best method mostly depends on the size of your list, the email delivery frequency, and how much of it you want to automate. It turns out you can handle unsubscribe requests either manually or thru a script hosted on your website. Handling unsubscribes manually is fine if you use small lists and you want to have full control over every single request. If you use a script …

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How to enter your mail server settings into MaxBulk Mailer

How to enter your mail server settings into MaxBulk Mailer – Server settings are an important part of successful email delivery. Among other things you have to make sure you are not abusing your mail service and similarly you are not annoying your audience. Therefore you need to understand well the meaning of each setting and above all, you have to make sure you are using the best delivery options. So, indeed, in order to send messages with MaxBulk Mailer you have to enter your mail server settings correctly into the software. You will find all the mail server settings …

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How to create a landing page for your email campaign?

How to create a landing page for your email campaign? It comes out that providing a landing page is very likely one of the most important parts of an effective email marketing strategy. Creating the right target page for your MaxBulk Mailer email campaign is crucial if you are really looking for results. But what is all this about? What is a landing page Let start with the Wikipedia definition: In online marketing, a landing page, sometimes known as a “lead capture page”, “single property page”, “static page”, or a “destination page”, is a single web page that appears in …

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Tips for composing emails with MaxBulk Mailer

This post shows 5 great tips for composing emails with MaxBulk Mailer. How to use Emojis in your messages It is very easy to add Emojis to both the subject and the body of your messages. Here is how: So, in conclusion, to add Emojis: – macOS: Control + Command + Space – (Drag to convert into a window) – Windows: Windows + ; OR Windows + . How to add hyperlinks with MaxBulk Mailer You are using the styled text format and you need to insert hyperlinks? Here is how: So, in order to use the hyperlink manager to …

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How to create good-looking emails with MaxBulk Mailer

How to create good-looking emails with MaxBulk Mailer? If your email messages are ugly and look unprofessional, it is not MaxBulk Mailer’s fault. I have heard people complaining about bulk email messages looking ugly and unprofessional because they used MaxBulk Mailer to send them. In other words, as if the software were the problem. MaxBulk Mailer is just a bulk email marketing software that delivers messages. MaxBulk Mailer sends what you write in the message field just as is! Of course, if you send ugly stuff it will be ugly for your receivers as well. However, if you send complex …

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MaxBulk Mailer 8.7.3 new features and fixes

We have released a new version of our popular Bulk Email Software, MaxBulk Mailer version 8.7.3. This new version adds several interesting features that I will review in detail in this post with the help of the video that was shot live right after the release. Gmail OAuth2 authentication scheme support You can now use the OAuth2 authentication scheme with Gmail. Here is how: So, in conclusion, in order to use OAuth2: – Select your current Gmail account (or create a new one) – Select the OAuth2 scheme – Go through the Gmail authentication process – You are ready to …

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MaxBulk Mailer recipient lists no longer sorted alphabetically

All of a sudden, right after updating your system to macOS High Sierra you probably found out that all the recipient lists throughout the software were no longer sorted alphabetically. Well, I believe we were the first to find out and it took more than two weeks to actually receive the first complaints from MaxBulk Mailer users. We even received screenshots like this: So what happened? We believe it all has to do with the new APFS hard disk format that comes with the macOS 10.13 High Sierra operating system. It is a format exclusively used on SSD drives, for …

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Sending a message with customized pictures

You already know that MaxBulk Mailer allows you to send messages with custom text by using tags. Tags allow you to personalize your message with the recipient data, its first name, last name, company, etc… What you probably don’t know is that you can extend and use this same feature to send customized pictures as well. Let me explain you how! First you have to upload your pictures to your web server. For our example I have uploaded 5 pictures to the img folder at http://www.maxprog.com named ‘cat.jpg’, ‘fennec.jpg’, ‘ostrich.jpg’, ‘panther.jpg’ and ‘wetcat.jpg’. As a result the pictures are available …

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How to install MLM on your server

MLM stands for Mailing List Manager. To make things simple let’s say it is the online part of MaxBulk Mailer. Indeed it does all what MaxBulk Mailer can’t do by itself. MaxBulk Mailer is a desktop application you run when you need it and quit once you are finished. MLM however is a script running on your web site 24 hours a day, 7 days a week and 365 days a year. MaxBulk Mailer takes advantage of MLM to perform tasks and to offer services that require full time availability. Imagine you were to maintain your computer with MaxBulk Mailer …

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Using your own SMTP server, advantages and drawbacks

When sending e-mail you have the choice between using your ISP, your web host or your own dedicated SMTP server (An SMTP server is a mailserver that you use to send email. It stores your messages and ensures that your messages are either delivered or returned to you with a failure message). Your ISP usually will provide an SMTP mail server but most ISPs will not want you to send bulk email through their mailservers. Many have restrictions on the number of messages you can send per hour. Your web host should provide you with a dedicated SMTP server. Particularly …

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Avoiding having your legitimate e-mails being flagged as SPAM

If your messages look like regular private e-mails and you use tags to make them different and customized with recipient data, you will get much better results. You can also use ‘Bonded Sender’ https://www.bondedsender.com or ‘Habeas’ http://www.habeas.com so your messages will be recognized as legitimate. Furthermore you can run your email through some of the spam filters available online, or install some end-user antispam applications on your own computer, and send an email to yourself before attempting to email end users. There are some services you can use to test the spam quotient of your e-zines and e-mail offers before …

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How to create and publish your first newsletter

You have read over and over that it is less expensive to get an existing customer to make a purchase than to get a new customer to make a purchase. The most recent figures suggest that it is six times as expensive to acquire a new customer than it is to retain a customer. You have also read that the least expensive way to market to existing customers is via targeted e-mail. Email Marketing is spreading around the whole world because of its high effectiveness, speed and low cost. If you want to introduce and sell your product or service, …

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Subscription and unsubscription handling thru regular e-mails

You just need to gather all those subscribe and unsubscribe messages to a couple of folders applying some rules and using the scripts we wrote for adding or deleting addresses from a Mac OS X Mail (or Entourage folder). They are called ‘Adding recipients from Mac OS X Mail’ and ‘Deleting recipients from Mac OS X Mail’ (we also include Entourage and Powermail scripts). Those scripts come with MaxBulk distribution, inside the example/AppleScript/Mac OS X Mail import folder and are also accessible from both the import menu and import button. They are very easy to modify if you need to …

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