When sending e-mail you have the choice between using your ISP, your web host or your own dedicated SMTP server (An SMTP server is a mailserver that you use to send email. It stores your messages and ensures that your messages are either delivered or returned to you with a failure message). Your ISP usually will provide an SMTP mail server but most ISPs will not want you to send bulk email through their mailservers. Many have restrictions on the number of messages you can send per hour. Your web host should provide you with a dedicated SMTP server. Particularly …

If your messages look like regular private e-mails and you use tags to make them different and customized with recipient data, you will get much better results. You can also use ‘Bonded Sender’ https://www.bondedsender.com or ‘Habeas’ https://www.habeas.com so your messages will be recognized as legitimate. Furthermore you can run your email through some of the spam filters available online, or install some end-user antispam applications on your own computer, and send an email to yourself before attempting to email end users. There are some services you can use to test the spam quotient of your e-zines and e-mail offers before …

You just need to gather all those subscribe and unsubscribe messages to a couple of folders applying some rules and using the scripts we wrote for adding or deleting addresses from a Mac OS X Mail (or Entourage folder). They are called ‘Adding recipients from Mac OS X Mail’ and ‘Deleting recipients from Mac OS X Mail’ (we also include Entourage and Powermail scripts). Those scripts come with MaxBulk distribution, inside the example/AppleScript/Mac OS X Mail import folder and are also accessible from both the import menu and import button. They are very easy to modify if you need to …