How to choose the best mail server for email marketing

How To choose the best mail server for email marketing – Are you struggling to find the perfect mail server for your email marketing campaigns? Look no further! With the many options available, choosing one can be daunting. But fear not, as we’ve got you covered with this comprehensive guide on selecting the best mail server for MaxBulk Mailer. From understanding different types of servers to finding the right features and setting up your server, we’ll walk you through everything step-by-step. So buckle up and prepare to take your email marketing game to the next level!

How to choose the best mail server for email marketing

Types of mail servers

When choosing a mail server for your business needs, consider scalability, security, pricing plans, and compatibility with your existing IT infrastructure.

MaxBulk Mailer is compatible with all kinds of mail servers. You can use your Internet provider’s mail server for free if it offers one. You may also purchase a web hosting package that will provide you with web space and access to a mail server.

However, because you share the server with other users, you should be careful to keep the servers manageable. Avoid sending out vast amounts of emails quickly, or you may risk being temporarily banned or suspended.

Many mail servers have a daily or hourly delivery limit to protect themselves from bulk emailing; fortunately, MaxBulk Mailer has settings that allow you to regulate your delivery rate – Sending a message through a server with a daily or an hourly delivery limit explains how.

Therefore, being mindful and considerate when using these services is essential.

Using a free server like Gmail

Usually, MaxBulk Mailer users are tempted to use Gmail for sending their bulk email messages. That is not the best server you can use for big lists due to its limitations. The preferred solution is undoubtedly using a dedicated mail server.

Gmail is a free server, so if you need to send your message to a big list of subscribers you better avoid it. They are not suitable for large-scale bulk emailing at all.

They have extreme limitations, less than 500 messages per day, the sender address is replaced by the Gmail account address, the reply header is ignored…, and they are constantly being monitored for bulk emailing.

Gmail is fine for sending emails to small lists of engaged contacts and subscribed people who read your messages. You have to maintain your list clean and up-to-date. Any other use can be deemed abuse.

What to look for when choosing a mail server

When it comes to email marketing, selecting the correct mail server is crucial. With so many available options, it isn’t easy to decide which is best suited for your needs. Here are some key factors to consider when selecting a mail server.

First, ensure that the mail server you opt for has a high deliverability rate. The last thing you want is for your emails to end up in your subscribers’ spam folders or not get delivered.

Another essential feature to look out for is scalability. Your business may grow over time, and you need a mail server to handle increased traffic without compromising performance.

Security should also be a top priority when selecting a mail server. Look for servers with SSL/TLS encryption protocols and other security measures to protect your data from hackers and cyber threats.

Ease of use is another factor worth considering, as you want to avoid technical difficulties interrupting your email campaigns’ flow. A user-friendly interface makes navigating the system easy with minimal effort.

Check if the pricing plan suits an email campaign’s budget constraints and objectives before signing up with any provider.

By considering these factors during the selection process, finding the perfect mail server won’t feel daunting anymore!

The best mail servers for email marketing

Choosing the correct mail server is critical to the success of your email marketing campaigns. With so many options available, deciding which one is best for your needs can be difficult. To help you out, we’ve narrowed down some of the top mail servers for email marketing.

SMTP2GO is a popular choice among marketers as it allows you to send personalized messages in bulk. SMTP2GO offers reliable delivery rates and excellent customer support. It also boasts an easy-to-use interface and real-time performance analytics of your emails.

When choosing a mail server for email marketing, consider pricing plans, ease of use, deliverability rates, integrations with other tools you may use in your campaigns, and any unique features they offer tailored towards specific types of businesses or industries.

How to set up your mail server for email marketing

Setting up your mail server for email marketing is a critical step toward the success of your campaign. A properly configured mail server ensures that your emails are delivered to the intended recipients and not marked as spam or blocked altogether.

The first thing you need to do is choose a reliable email service provider with analytics features. SMTP2GO provides analytics and easy integration with various platforms.

Once you have chosen an email service provider, configure your DNS records correctly by setting up SPF, DKIM, and DMARC authentication protocols. These protocols help verify the authenticity of outgoing emails from your domain.

Next, ensure your mail server has a dedicated IP address not on any Blacklist database. That will help improve deliverability rates and prevent emails from being marked as spam.

Set up bounce handling and feedback loops to remove invalid or inactive email addresses from future campaigns. That helps keep your mailing list clean and prevents sending unnecessary messages, which can reduce engagement rates over time.

In summary, setting up a mail server for MaxBulk Mailer requires attention to detail on several fronts, including choosing a reliable provider with critical features needed for successful campaigns while ensuring proper configuration of DNS records and maintaining good reputation scores through correct setup of bounce handling processes among others.


Choosing the best mail server for email marketing is crucial to the success of your campaigns. With so many options available in the market, it can be overwhelming to make a decision.

When selecting your mail server, remember to consider important factors such as deliverability rates, security features, scalability, and customer support. Additionally, always ensure that you comply with anti-spam laws and regulations.

Based on our research and analysis, SMTP2GO stands out as one of the choices for email marketing due to its advanced features and affordable pricing. MaxBulk Mailer works perfectly with SMTP2GO.

Properly setting up your mail server is just as important as choosing one. Be sure to follow best practices like authentication protocols like DKIM and SPF records.

By carefully considering these factors when selecting your mail server provider, implementing proper setup procedures, and following industry guidelines, you can achieve optimal results from your email marketing campaigns.

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Recommended reading:
How to send a winback email
How to create an email list for marketing
What is bulk email?
How to send emails to thousands of people at once?
How to track bulk email opens and clicks

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