How to create a landing page for your email campaign? It comes out that providing a landing page is very likely one of the most important parts of an effective email marketing strategy. Creating the right target page for your MaxBulk Mailer email campaign is crucial if you are really looking for results. But what is all this about?
What is a landing page
Let start with the Wikipedia definition: In online marketing, a landing page, sometimes known as a “lead capture page”, “single property page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
In summary, it is the web page where your mail recipients will be taken to after clicking on a call-for-action button, link, or picture on your message.
Indeed you are sending a bunch of emails with a bulk mailer very likely because you want the message recipients to do something.
You want people to purchase your product, subscribe to your newsletter, watch your last YouTube video, download an App, etc. You may also want to convert your message recipients into leads.
The call-for-action button
To get the expected results, you have to create a simple and attractive message with some button or picture to trigger an action.
In other words, the message has to be clear and should make as many recipients as possible click on a call-for-action button, picture, or link. You have to encourage them to take action and visit your landing page.
How to create a landing page for your email campaign
You have the choice here. You can create a new page on your website, specially designed for your campaign. It is recommended not to send people to existing pages but to a page closely linked with your message.
As an alternative, you can also use a landing page service.
Test your landing page thoroughly
Test everything as if you were one of your recipients! Yes, that is the most important thing to do actually. Send the message to yourself. Imagine you are one of your list recipients, read the message, click on the call-for-action button, and see what you get.
That sounds obvious. Well, you can’t imagine how many times I have received marketing emails that, in my opinion, are a total failure. Most of the time, because of a badly designed landing page. You have to test the whole thing thoroughly from the recipient’s perspective!
The following video summaries this post: