Does Email Marketing Still Work? In an age where digital marketing strategies evolve at breakneck speed, one might wonder if traditional methods like email marketing still hold their ground. Despite the rise of social media platforms and other innovative marketing channels, email marketing continues to be a powerful tool for businesses across the globe. Let’s delve into why email marketing is still relevant and how it can be effectively leveraged to achieve business goals. The Enduring Value of Email Marketing High ROI: Email marketing remains one of the most cost-effective marketing strategies available. According to the Data & Marketing Association, …
Month: February 2024
How to setup DKIM in MaxBulk Mailer
With MaxBulk Mailer 8.6.7 we added support for DKIM. DKIM (DomainKeys Identified Mail) is a method for validating the authenticity of email messages. When you send an email with DKIM activated, it is signed using a private key and then validated on the receiving mail server (or ISP) using a public key on your domain DNS record. DKIM is optional but quite recommended since having emails that are signed with DKIM appear more legitimate to your recipients and as a result, they are less likely to go to Junk or Spam folders. In addition to verifying the authenticity of an …
