HTML formatted email can be pretty cool since you can make exceptionally beautiful messages. However when you send it sometimes all that work might simply disappear, and at worst be completely and totally unintelligible to your recipient. It is true that HTML is a standard however HTML is not rendered the same way by email programs. The problem is very simple: HTML was developed for web pages, and email is not a web page. Indeed, email programs are not web browsers.
Given the mix of what might be supported and what might be not, it's simply unrealistic to assume you can control the exact appearance of what your recipient sees in email. You can control a few things, and of course you can control the text which is the point of your email anyway.
So what steps should you take?
Use very simple HTML. The simpler you can keep it, the greater the chances that your recipients will actually be able to view it.
Don't use Microsoft Word as your email editor. Word uses proprietary HTML that will only work if your recipient is also using Word to view their email.
Be careful of WYSIWYG HTML editors to compose email. Unless you're hand-editing the HTML itself, they often create complex and cumbersome HTML.
Don't go overboard with formatting. Use tables rather than CSS positioning, don't even think about using stylesheets, and use in-place attributes rather than any kind of in-line style definitions.
In the case your HTML get stripped out entirely make sure that your message still makes sense including if the formatting and the images disappear completely.
MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.
MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.
Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.
MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!
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