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Why does my HTML email look different to the recipients? | MaxBulk Mailer ▸ Frequently Asked Questions

Why does my HTML email look different to the recipients?

MaxBulk Mailer ▸ Frequently Asked Questions

Compatible with MS Windows Compatible with MacOS


Why does my HTML email look different to the recipient than it does to me?

HTML formatted email can be pretty cool since you can make exceptionally beautiful messages. However when you send it sometimes all that work might simply disappear, and at worst be completely and totally unintelligible to your recipient. It is true that HTML is a standard however HTML is not rendered the same way by email programs. The problem is very simple: HTML was developed for web pages, and email is not a web page. Indeed, email programs are not web browsers.

HTML is incredibly powerful. And while not strictly HTML, things that you'll find on web pages built in HTML like Javascript, ActiveX, embeddable objects, AJAX and a bunch of other technologies have taken the web to a whole new and incredibly powerful level. But remember email programs are not web browsers. The question is, how much HTML must/does an email program support? The simple stuff is obvious: formatting like bold and italics, paragraph delineation and the like are useful and, above all, safe concepts. How about layout things like tables? Or more complex layout options like floating objects, font size changes and the like? The problem here is that these items are more difficult for email programs to display. So, HTML is powerful, but with that comes the ability to really mess things up. So different email programs have opted to support different levels of HTML. Some will support almost all HTML constructs. Some will support only the bare bones simple formatting constructs. And others don't know what to do with HTML at all, and end up displaying the HTML in it's raw format.

Given the mix of what might be supported and what might be not, it's simply unrealistic to assume you can control the exact appearance of what your recipient sees in email. You can control a few things, and of course you can control the text which is the point of your email anyway.

So what steps should you take?

New paragraph  Use very simple HTML. The simpler you can keep it, the greater the chances that your recipients will actually be able to view it.

New paragraph  Don't use Microsoft Word as your email editor. Word uses proprietary HTML that will only work if your recipient is also using Word to view their email.

New paragraph  Be careful of WYSIWYG HTML editors to compose email. Unless you're hand-editing the HTML itself, they often create complex and cumbersome HTML.

New paragraph  Don't go overboard with formatting. Use tables rather than CSS positioning, don't even think about using stylesheets, and use in-place attributes rather than any kind of in-line style definitions.

In the case your HTML get stripped out entirely make sure that your message still makes sense including if the formatting and the images disappear completely.

For more information read Email client HTML capability chart and Guidelines for using CSS in email newsletters.

Based on Ask-Leo article







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MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.

MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.

Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.

MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!

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