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MaxBulk Mailer | Frequently Asked Questions

MaxBulk Mailer

Frequently Asked Questions

Compatible with MS Windows Compatible with MacOS


How does E-mail get delivered?

MaxBulk Mailer works exactly the same way as any other e-mail software. It uses a defined protocol to connect and to talk with an outgoing e-mail server over the internet. The protocol is like a language both MaxBulk Mailer and the server understand. It is called SMTP. SMTP stands for Simple Mail Transport Protocol. You always have access to at least one SMTP server through your ISP (Internet Service Provider).

When you press the MaxBulk Mailer 'Send' button, your messages are sent to your ISP outgoing e-mail SMTP server. You can follow the process looking at the Delivery panel. You can see how MaxBulk Mailer connects, authenticates, sends your messages and wait for delivery receipts. During that process MaxBulk Mailer marks recipients as delivered only when the server responds with a successful delivery receipt. That receipt uses to include a reference ID for tracking.

Once the server accepts your messages for delivery, it becomes the unique responsible for routing them all properly till their final destination. In other words, the server tells MaxBulk Mailer the messages are valid and are accepted for delivery. At this point MaxBulk Mailer is done.

Your SMTP server then looks at who the message is to. Specifically it examines the domain it is supposed to get delivered to. This domain is then looked up via an online directory of sorts known as DNS (Domain Name Service) to determine which server handles its incoming e-mail. This special DNS host is known as the MX (mail exchange) record and the server as the Mail Exchanger, receiving mail server or incoming SMTP server.

If your SMTP server is unable to look up the destination e-mail address, a bounce is generated else it will connect to that Mail Exchanger and will attempt to deliver the messages. Usually this is where the first level of anti-spam filter software is used. Most commonly one or more real-time blacklists are used to block messages from anyone who's not to be trusted. If an error occurs a bounce is generated. Note that a blacklisting is also supposed to generate a bounce but is is not always the case.

Frequently users will also have an e-mail spam blocker deployed client-side. Increasingly some email clients have simple spam e-mail stopper technology included. This presents one more barrier an e-mail has to pass through before making it to the user's inbox.

Written by Stanley Roche Busk
for Max Programming, LLC


MaxBulk Mailer
MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.

MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.

Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.

MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!


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Stan Busk If you want to make the most of the software that you have acquired at Maxprog, do not miss the Stan's Blog. It is a library of Tutorials and Tips covering specific features and tipical problems you may have when using our tools. This page is updated regularly depending on the topics discussed in our public forums and issues reported thru our HelpDesk. If you are interested on what we are currently working on (or want to participate in beta testings) don't miss the Stan's Logbook.
For years, MAX Programming has provided companies around the globe with sophisticated and innovative solutions. Our commitment to quality is not only evident in our products, but also in our people. It is our mission in Professional Support Services to ensure that our products perform to the fullest of their ability in order to meet the business objectives of our customers. We provide the tools and information required for improved productivity. To accomplish this, we offer an array of services including: Technical Support, Education Services and Consulting Services.

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