All tags or list columns can be renamed except the 'Email address' tag. Besides, MaxBulk Mailer Pro offers 20 custom columns you can use to store recipient's data and insert it into your message using Tags. Custom tags are labeled from Opt1 to Opt20 by default. You can rename them to something that will make more sense to you such as 'Address', 'State', 'Gender' or whatever.
If you need to rename the optional tags for the whole application use the 'Preferences...' menu. If you just need to rename them for the current document, use the 'Edit | Rename tags...' menu.
It is strongly recommended to use simple and short words with no accentuated characters nor punctuation.
You can also set tag data type between 'Text', 'Number', 'Date' and 'Boolean', affecting sorting and conditional statement results. All tags are of type 'Text' by default. If you set a tag data type to 'Number' you will be able to sort your list and use conditional statements with true numeric '>', '<' , ">=" and '<=' operators. The same applies to the 'Date' and 'Boolean' types however you have to make sure you set dates following your operating system date format (MM/DD/YYYY, DD/MM/YYYY....). A 'Boolean' field can accept only two values, you have the choice between using yes/no, True/False or 1/0.
MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.
MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.
Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.
MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!