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Publishing your Newsletter


3.- The e-mail list

For a lot of reasons, you don't want to try sending mail to every address you've harvested from your inbox. First of all, some addresses are probably personal, and you might not want to send your business newsletter to everyone in your family. Next, many addresses that appear on your list are administrative addresses. Finally, some of the addresses are no longer valid.

Verifying E-mail Addresses
Avoid sending newsletters to bad addresses else you will have to deal with bounced messages. A list of addresses harvested from your inbox, can roughly contain a third bad.

We suggest that the first thing you do is verify the addresses using a tool like Email Verifier. With Email Verifier, you import your list of harvested addresses, and click "Start." The tool is fast, but not instantaneous. Speed depends on the size of your list, your connection, and the speed of the Web. If your list is really big, run it at night.

You need to have access to port 25 for this to work. If you're operating within a restrictive firewall, as most users of large ISPs are, then you won't be able to use this tool. You need either unrestricted access or a hole in your corporate firewall for port 25 access. This software does what your SMTP e-mail server does, which is confirm that the person exists before sending the message. Smaller local ISPs don't use to block port 25.

For some addresses, such as AOL, Yahoo, Hotmail, and other non-SMTP mail, you can't verify whether or not the address is good. The mail server won't cooperate, so you can set the options of Email Verifier either to assume they're all good or assume they're all bad. You won't know definitively until some bounce.

There is a demo version of this software available here but you can't save the results. When you've completed the verification using a licensed copy, you can export the good addresses to a file. This will be the list you use for your newsletter.

Unfortunately, verifying the addresses using a tool isn't enough. Unless your addresses came from a customer database, you probably want to manually remove all administrative addresses such as orders@ anything, support@ anything, listserv@ anything. There are more, but that's a good start. If you don't remove these, then you'll receive automated replies from a lot of places. When you're doing the manual clean up, you can also remove any personal addresses to which you don't want the newsletter going.


Generic questions
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Stan Busk If you want to make the most of the software that you have acquired at Maxprog, do not miss the Stan's Blog. It is a library of Tutorials and Tips covering specific features and tipical problems you may have when using our tools. This page is updated regularly depending on the topics discussed in our public forums and issues reported thru our HelpDesk. If you are interested on what we are currently working on (or want to participate in beta testings) don't miss the Stan's Logbook.
For years, MAX Programming has provided companies around the globe with sophisticated and innovative solutions. Our commitment to quality is not only evident in our products, but also in our people. It is our mission in Professional Support Services to ensure that our products perform to the fullest of their ability in order to meet the business objectives of our customers. We provide the tools and information required for improved productivity. To accomplish this, we offer an array of services including: Technical Support, Education Services and Consulting Services.

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