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Publishing your Newsletter


1.- Overview

You have read over and over that it is less expensive to get an existing customer to make a purchase than to get a new customer to make a purchase. The most recent figures suggest that it is six times as expensive to acquire a new customer than it is to retain a customer. You have also read that the least expensive way to market to existing customers is via targeted e-mail.

Email Marketing is spreading around the whole world because of its high effectiveness, speed and low cost. If you want to introduce and sell your product or service, the best way is to use e-mail to contact your targeted customer. Targeted e-mail is no doubt very effective. If you can introduce your product or service through email directly to the customers who are interested in them, this will bring your business a better chance of success. 

Yet, you have been reluctant to begin any marketing via e-mail because:

New paragraph You have yet to ask your customers or visitors for permission to market to them,
New paragraph You don't want to look like an amateur,
New paragraph You don't have any systems in place to actually send the mail, let alone deal with irate customers, handle unsubscribe requests, handle bounced messages, etc.,
New paragraph You don't have content other than the promotion you would like to send out,
New paragraph You don't have any e-mail addresses.

You can do e-mail promotions without doing a newsletter. However, if you want to grab and hold the attention of busy customers or members, then you have to provide them with more than just the information about the products or services. You have to give them a reason to care about the product.


Generic questions
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How do I install Maxprog software on my computer?
macOS
MS Windows
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How can I change an application language?
macOS
MS Windows
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How to register the software I've just purchased?
macOS
MS Windows
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How can I recover the serials I have lost of products I purchased here?
macOS
MS Windows
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How can I recover my serial from a registered application?
macOS
MS Windows
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How can I find out the product name and version my serial unlocks?
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MS Windows
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Where can I read your software License Agreement?
macOS
MS Windows
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The software doesn't start, runs very slowly or crashes often, how comes?
macOS
MS Windows
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Double-clicking on my files no longer opens them with the software, why?
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MS Windows
Stan Busk If you want to make the most of the software that you have acquired at Maxprog, do not miss the Stan's Blog. It is a library of Tutorials and Tips covering specific features and tipical problems you may have when using our tools. This page is updated regularly depending on the topics discussed in our public forums and issues reported thru our HelpDesk. If you are interested on what we are currently working on (or want to participate in beta testings) don't miss the Stan's Logbook.
For years, MAX Programming has provided companies around the globe with sophisticated and innovative solutions. Our commitment to quality is not only evident in our products, but also in our people. It is our mission in Professional Support Services to ensure that our products perform to the fullest of their ability in order to meet the business objectives of our customers. We provide the tools and information required for improved productivity. To accomplish this, we offer an array of services including: Technical Support, Education Services and Consulting Services.

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