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MaxBulk Mailer | Frequently Asked Questions

MaxBulk Mailer

Frequently Asked Questions

Compatible with MS Windows Compatible with MacOS


Why is AOL returning so many bounces?

There are three primary things that cause delivery issues when sending mail to AOL:

- You're not whitelisted,
- Your bounce handling is broken, or you're not looking at bounces; or
- You're generating too many complaints or too many bounces.

New paragraph You're not whitelisted
This is quite easy to fix. Go here, read the page, agree to the terms and fill out the form. AOL will then respond if they either accept or not your application. If they do, you're on track to be exempted from some of their basic spam filtering. This will resolve some of your issues, potential or actual. If they don't, see steps two and three below, as they're probably preventing you from getting whitelisted.

To get whitelisted, you need to make sure you're mailing from an IP address that is being used just for your mail. If you're small enough to share a sending IP address with other people sending mail, you're not really a sender. You're a customer of a sender. Whoever owns, maintains, or supports that IP address should be filling out the whitelist form on your behalf.

New paragraph Your bounce handling is broken, or you're not looking at bounces.
Every email AOL bounces back to you contains a URL linking you to more information. So if you don't know what's going on with your AOL delivery, you probably don't have access to this data, or aren't looking at it.

Here's an example of an informational URL contained in an AOL bounce message: http://postmaster.aol.com/errors/554rlyb2.html

These URLs lead to pages that give you clear information about what's going on. AOL will tell you if your message is incorrectly formatted, if you have a URL specified in a way that only spammers use, if you're generating too many spam complaints and so on.

New paragraph You're generating too many complaints or too many bounces.
If you get whitelisted, and are reading bounces correctly, and are still having blocking issues, then the information provided in bounces probably indicates that your mail is causing too many bounces or too many spam complaints. AOL (and many other ISPs) can tell how much of your attempted mail is undeliverable, and how many of your recipients report it as spam. These are important measures used by AOL (and others) to decide which mail gets through, and which mail gets bounced.

How to reduce your bounce rate: Collect the bounces with eMail Bounce handler and clean your lists. Indeed, don't attempt to remail bounced names. They're not going to magically go through next time, and your failed attempts will actively damage your email reputation. If you don't filter out bounces, your bounce rate will grow with each mailing, and you will quickly exceed AOL's spam-measuring bounce threshold. (Spam mail bounces at a high rate; spammers generally have very poor bounce handling. ISPs consider it a valid measure.) If you're doing this and still having this problem, then your signup/opt-in practices are broken, and they are resulting in too many invalid addresses being added to your list. It's making you look like a spammer.

How to reduce your spam complaint rate: Don't send mail to people who don't want it. Don't obtain lists from third parties. The people on those lists didn't opt-in to mail from you, and don't know who you are. Many of them will report your mail as spam. It doesn't matter if it's legal; it's just as legal for AOL to notice the high number of complaints and choose to block your mail. The most useful thing you can do is fix this. The most useless thing you can do is complain about it to the world at large. Don't tell the world you're not spamming and everybody's out to get you. As far as the recipients and receiving ISPs are concerned, you are sending spam.

Also, it's very important that you sign up for a feedback loop from AOL. This will provide you with copies of spam complaints brought against you by AOL users. You can (and should) ensure that these people are unsubscribed from your list. If you don't, you're not going to reduce spam complaints.

Based on spamresource article



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Stan Busk Stan Busk
July 14, 2019



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Stan Busk If you want to make the most of the software that you have acquired at Maxprog, do not miss the Stan's Blog. It is a library of Tutorials and Tips covering specific features and tipical problems you may have when using our tools. This page is updated regularly depending on the topics discussed in our public forums and issues reported thru our HelpDesk. If you are interested on what we are currently working on (or want to participate in beta testings) don't miss the Stan's Logbook.
For years, MAX Programming has provided companies around the globe with sophisticated and innovative solutions. Our commitment to quality is not only evident in our products, but also in our people. It is our mission in Professional Support Services to ensure that our products perform to the fullest of their ability in order to meet the business objectives of our customers. We provide the tools and information required for improved productivity. To accomplish this, we offer an array of services including: Technical Support, Education Services and Consulting Services.

Maxprog is part of an internet site network made of desktoolset.com, emaildesignstudio.com, familycash.com, icash.promo, maxbulkmailer.com, maxprog.com, maxprog.net, maxprog.org, maxprog.us, myrecipients.com, newslettercomposer.com, sharedcontents.com, stanbusk.com, usertools.com.
MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.

MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.

Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.

MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!

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