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MaxBulk Mailer | Frequently Asked Questions

MaxBulk Mailer

Frequently Asked Questions

Compatible with MS Windows Compatible with MacOS


How do I get my HTML message to display pictures?

In order to send a message in HTML format with online pictures you must have those pictures available somewhere on the Internet, usually a folder on your website. In our case we have a directory at maxprog.com where we store all our pictures.

For referencing your pictures inside your HTML code you have the choice between using a 'base href' header tag and the relative address of your pictures or just using absolute addresses everywhere. Remember that an absolute address (or URL) is the one that includes all the information about the location of the file it references including the protocol (http:// or https://), the full domain name (www.mydomain.com) and the file path. For example www.maxprog.com/pictures/mail.gif is an absolute address. An example of a relative address could be 'pictures/mail.gif' or '../pictures/mail.gif'. To make things clear, an absolute address is the one you could perfectly use in your browser to access a file. A relative address will never work on a browser since half the address is missing! An absolute address always works, a relative address will only work if you have added a 'base href' tag to the HTML code header part. Be careful, an address without the protocol (http:// or https://) like 'www.maxprog.com/pictures/mail.gif' will never work!

So if your HTML code uses relative addresses to reference your pictures and you are too lazy to convert them into absolutes you can use a 'base href' tag in the header part of your HTML code. This is easy to do but it has a great drawback, it will not work everywhere, especially given webmail systems like hotmail will simply ignore that tag and none of your pictures will get displayed. To add that tag just locate the head part of your code, it is the text between the <head> and the </head> tags. Just add your 'base href' tag line this way: <base href="http://www.myweb.com/">

Then to reference a "picture" named picture1.jpg from folder "pictures" into your HTML code, the code would be <img src="pictures/picture1.jpg"> You got it, when rendering the HTML code the recipient software will add the 'base href' address to the picture address. This is why such addresses are called 'relative', they are relative to the base address, in this case the address set by the 'base href' tag. If you try to preview your document locally, it works perfect. If you send your message the recipient will simply get 'picture1' from: http://www.myweb.com/pictures/picture1.jpg well, but not with Hotmail.

As said before this method, despite being easy-to-use and straightforward has a great drawback, it will fail in webmail systems like Hotmail. Indeed Hotmail will simply ignore the 'base href' tag and none of your pictures will get displayed. In such case the only alternative is to use absolute addresses everywhere in your code, that is, addresses fully referencing your pictures on your site. For example if your HTML code contains the reference <img src="pictures/picture1.jpg"> you have to complete it with the protocol and the full domain name: <img src="http://www.myweb.com/pictures/picture1.jpg">. Now you can be sure every single recipient in your list will be able to see your picture. It is a bit more work since you have to check all addresses one by one but the result is well worth the trouble.

My recommendation, don't be lazy and make all your addresses absolutes!

Written by Stanley Roche Busk
for Max Programming, LLC


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Stan Busk If you want to make the most of the software that you have acquired at Maxprog, do not miss the Stan's Blog. It is a library of Tutorials and Tips covering specific features and tipical problems you may have when using our tools. This page is updated regularly depending on the topics discussed in our public forums and issues reported thru our HelpDesk. If you are interested on what we are currently working on (or want to participate in beta testings) don't miss the Stan's Logbook.
For years, MAX Programming has provided companies around the globe with sophisticated and innovative solutions. Our commitment to quality is not only evident in our products, but also in our people. It is our mission in Professional Support Services to ensure that our products perform to the fullest of their ability in order to meet the business objectives of our customers. We provide the tools and information required for improved productivity. To accomplish this, we offer an array of services including: Technical Support, Education Services and Consulting Services.

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