Question: I am trialing MaxBulk Mailer at the moment before buying and cannot work out the "unsubscribe" feature. I don't know what MLM is or how to use it for unsubscribe, it looks terribly complicated. In my previous Outlook AddIn mailer, I could hyperlink "unsubscribe" text in the message to send me an email. Happy to change to a Maxprog method if you can help.
Answer: When you send a message with MaxBulk Mailer you are free to add a simple 'mailto' unsubscribe link as you have done so far. Such link will simply let your recipient send you a pre-formatted unsubscribe message. Then you will have to remove or unsubscribe the address yourself manually. With MLM you can automate that process, the recipient will unsubscribe directly from your list. You will not have to do anything else.
MLM stands for 'Mailing List Manager'. It is a PHP script you upload to your server in order to give MaxBulk Mailer some features like remote list handling, unsubscribe support and delivery statistics. It is fully explained here. You can install MLM right from MaxBulk Mailer using the 'MaxBulk Mailer > Install MLM...' menu. The installation is covered here: How to install MLM on your server.
All the MLM features are independent, I mean, you can do click-tracking only or just use it to handle remote lists or only for unsubscribe handling. The unsubscribe system can process both remote or local lists.
MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.
MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.
Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.
MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!