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Subscription and unsubscription handling thru regular e-mails | How to use Maxprog products Maxprog's Blog

Subscription and unsubscription handling thru regular e-mails

How to use Maxprog products Maxprog's Blog

Compatible with MS Windows Compatible with MacOS


Subscription and unsubscription handling thru regular e-mails

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You just need to gather all those subscribe and unsubscribe messages to a couple of folders applying some rules and using the scripts we wrote for adding or deleting addresses from a Mac OS X Mail (or Entourage folder). They are called 'Adding recipients from Mac OS X Mail' and 'Deleting recipients from Mac OS X Mail' (we also include Entourage and Powermail scripts). Those scripts come with MaxBulk distribution, inside the example/AppleScript/Mac OS X Mail import folder and are also accessible from both the import menu and import button. They are very easy to modify if you need to and automatically process a given Mail folder and take the From and Reply-To headers using their contents to add/remove the addresses from the currently selected MaxBulk list.

Also note that users may have several addresses and sometimes forwards so the e-mail used when replying will not always match the one used for receiving your message. The trick here is to add a [E-mail Address] tag to your unsubscribe link this way:

mailto:[email protected]?Subject=Unsubscribe&Reply-To=[E-mail Address]

The [E-mail Address] will be replaced at delivery time with each recipient address so if one of them decides to unsubscribe the Reply-To header will contain the address you originally used. As my script process this header as well you will be 100% sure that you are removing the right addresses. If you don't want to use that header just use the subject or the body modifying the script accordingly. An example could be:

If you decide to use the subject:
mailto:[email protected]?Subject=Unsubscribe%20[E-mail Address]

If you decide to use the body
mailto:[email protected]?Subject=Unsubscribe&Body=Unsubscribe%20[E-mail Address]

Note that you should never use spaces inside this URL but '%20' codes to avoid breaking the link on recipient mail reader. Also the first mailto argument is always preceded with a '?' mark and then '&' for the others.

Hope this information will help you build a solid subscription system.

The scripts are available inside MaxBulk Mailer distribution: http://www.maxprog.com/shareware/MaxBulkMailer_X. dmg


Stan Busk Stan Busk
March 1, 2014






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MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.

MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.

Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.

MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!

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