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How to improve bulk email deliverability

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How to improve bulk email deliverability


How to improve bulk email deliverability with MaxBulk Mailer - Are your bulk emails failing to reach the intended audience? Low email deliverability rates can be frustrating and detrimental to any marketing campaign. However, improving your email deliverability is something other than rocket science.

With a few simple steps, you can ensure that your emails land in potential customers' inboxes instead of getting lost in spam folders. This blog post will walk you through effective strategies for enhancing bulk email deliverability. So please grab a cup of coffee, and let's get started!

How to improve bulk email deliverability

How to improve bulk email deliverability

The first step towards improving your bulk email deliverability is understanding the importance of a clean email list. An outdated and unorganized email list can drastically affect your deliverability rates, leading to low open and click-through rates.

A clean email list will increase your email's deliverability, meaning fewer servers will mark them spam.

To maintain a clean email list, regularly remove inactive subscribers or those who have marked your emails as spam. That will improve your deliverability and ensure that you focus on interested and engaged potential customers.

Another way to keep a healthy email list is by implementing a double opt-in process. A double opt-in requires new subscribers to confirm their subscription through an initial confirmation email sent after signing up for the newsletter. That ensures that all subscribers on your list are genuine and want to receive your emails.

Before sending your message, click the 'Spamcheck' button to get a deliverability 10-based score and spam-filtering report.

MaxBulk Mailer Spamcheck button

The higher your score, the better the chances the mail server will deliver you message to the recipient's mailbox. A 10/10 score is ideal and feasible. Have a close look at the report. It will give you essential information to reach that score.

By taking these simple steps toward maintaining a clean email list, you can pave the way for successful bulk emailing campaigns with high-deliverability rates!

Use a double opt-in process

One of the best ways to improve bulk email deliverability is by implementing a double opt-in process. That means when someone signs up for your email list, they receive an initial confirmation email asking them to verify their subscription.

This extra step ensures that the person genuinely wants to receive your emails and helps prevent fake or inactive email addresses from cluttering your list. By confirming their subscription, you're also building trust with your subscribers and reducing the likelihood of them marking your emails as spam.

In addition to improving deliverability rates, a double opt-in process can boost engagement levels since subscribers who actively confirm their interest are likelier to open and click on future emails. So take advantage of this simple yet effective tactic and see better results from your bulk email campaigns!

Keep your emails short and sweet

Keeping them short and sweet when sending bulk emails is crucial for improving deliverability. Your recipients will likely notice or ignore long-winded emails, resulting in a low open rate and poor engagement.

To ensure your message gets across effectively, stick to the point and avoid unnecessary details. Keep your sentences concise and easy to read so your recipients can quickly understand what you're trying to say without losing interest.

As well as ensuring your content is brief, it's essential to use clear language that resonates with your target audience. Avoid using technical jargon or confusing terms that could detract from the email's overall message.

Remember that when it comes to email marketing, less is often more. Keeping things simple helps improve deliverability and leads to better engagement rates with those who open and engage with your messages.

Use plain text emails

Using plain text emails can be a game-changer in improving email deliverability when sending bulk emails. Instead of including fancy graphics and various fonts, stick to simple text, which makes the email easier to read and increases the chances of avoiding spam filters.

Plain text emails are less likely to trigger spam filters than HTML-rich emails that may contain hidden code or links. Additionally, plain text emails have a higher chance of reaching the recipient's inbox than those with excessive formatting or images.

By using plain text emails, you can avoid technical issues arising from different devices and email clients because they will always display correctly on all platforms. Plain text messages are also accessible for recipients with visual impairments who rely on screen readers.

While it may seem counterintuitive, going back to basics with plain-text bulk emailing is an effective way to improve your email deliverability rate. It ensures your message reaches its intended audience without getting caught up in spam filters or blocked by complex formatting issues.

Include a call to action

Including a call to action (CTA) is an essential element of any email marketing campaign that aims to improve bulk email deliverability. A CTA encourages the reader to act by clicking on a link or subscribing to a newsletter. It can be in text or an image and should stand out from the rest of your content.

When creating your CTA, ensure it is clear and concise so readers know what to do next. Using action-oriented language like "Sign up now" or "Get started today" can help motivate your readers to take action.

It's also essential to position your CTA strategically within the email. Placing it above the fold ensures readers see it without scrolling too far. Experiment with different placements and designs until you find the best for you.

Remember that CTAs don't have to be limited just to sales pitches; they can also serve as an opportunity for engagement with your audience. Encourage them with statements such as "Let us know what you think in the comments below" or "Share this article on social media."

Including a well-designed and strategically placed call-to-action in every bulk email campaign increases its chances of being read and improves overall conversion rates – key factors when considering successful email marketing campaigns!


Improving bulk email deliverability requires attention to several key factors. By keeping your email list clean, using a double opt-in process, crafting short and sweet emails with plain text formatting, including a clear call to action, and regularly testing the spamminess of your emails using the MaxBulk Mailer SpamCheck button or the and mail-tester.com service, you can improve the chances that your messages will land in subscribers' inboxes rather than their spam folders.

Successful email marketing is more than sending as many emails as possible. It's about building relationships with your audience through relevant content delivered directly to their inbox.

By following these tips for improving deliverability and engaging readers effectively over time, you can experience increased open rates, click-through rates, and conversions for your business or organization.

Recommended reading:
- How to send a winback email
- How to create an email list for marketing
- What is bulk email?
- How to send emails to thousands of people at once?
- How to track bulk email opens and clicks

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MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.

MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.

Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.

MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!

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