halfaneighth
New Member
Hi,
I have been using eMail Verifier for some time now and it seems to have served me well on the whole, however, a few months ago I got a bit of a shock when a list that I had verified produced so many bounces that I got suspended by the bulk email service I was using.
I figured the problem was that I should not have used 'Looks Valid' addresses, since their validity is not completely confirmed, but after reading the FAQ section on eMail Verifier page, I've learnt that the issue may in fact be with addresses marked as 'Valid' due to the system's inability to check non-SMTP addresses such as Yahoo and Hotmail, of which there are a lot in the list.
I am currently preparing to recommence sending my newsletter as the service suspension has now been lifted on appeal, and I have decided not to use the troublesome list, but I would really appreciate any advice on steps I can take in using eMail Verifier results to reduce the chance of bounces to a minimum.
In particular, I'm interested to know:
If I was to use both 'Valid' and 'Looks Valid' results, is it likely that most bounces would be caused by non-SMTP addresses marked as 'Valid'?
How reliable the 'Valid' results will be if I remove all non-SMTP addresses such as Hotmail and so on?
How reliable the 'Looks Valid' results tend to be in general?
Anything else I can do to further clean 'Valid' and 'Looks Valid' results in order to reduce the chance of bounces to an absolute minimum?
I am aware that I can tell eMail Verifier to mark non-SMTP addresses as bad in the 'Rules' panel, and this may come in handy at some point, but at the moment it would be most helpful to understand any other potential causes of bounces that may be found within 'Valid' or 'Looks Valid' results.
Many thanks.
I have been using eMail Verifier for some time now and it seems to have served me well on the whole, however, a few months ago I got a bit of a shock when a list that I had verified produced so many bounces that I got suspended by the bulk email service I was using.
I figured the problem was that I should not have used 'Looks Valid' addresses, since their validity is not completely confirmed, but after reading the FAQ section on eMail Verifier page, I've learnt that the issue may in fact be with addresses marked as 'Valid' due to the system's inability to check non-SMTP addresses such as Yahoo and Hotmail, of which there are a lot in the list.
I am currently preparing to recommence sending my newsletter as the service suspension has now been lifted on appeal, and I have decided not to use the troublesome list, but I would really appreciate any advice on steps I can take in using eMail Verifier results to reduce the chance of bounces to a minimum.
In particular, I'm interested to know:
If I was to use both 'Valid' and 'Looks Valid' results, is it likely that most bounces would be caused by non-SMTP addresses marked as 'Valid'?
How reliable the 'Valid' results will be if I remove all non-SMTP addresses such as Hotmail and so on?
How reliable the 'Looks Valid' results tend to be in general?
Anything else I can do to further clean 'Valid' and 'Looks Valid' results in order to reduce the chance of bounces to an absolute minimum?
I am aware that I can tell eMail Verifier to mark non-SMTP addresses as bad in the 'Rules' panel, and this may come in handy at some point, but at the moment it would be most helpful to understand any other potential causes of bounces that may be found within 'Valid' or 'Looks Valid' results.
Many thanks.