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Publishing your Newsletter

7.- Email Tools

Perhaps by now you've downloaded MaxBulk Mailer trial version if not get it now here.

We have created the ultimate tool for all of your e-mail marketing needs. MaxBulk Mailer allows you to design and send professional looking e-mails to your customers and prospects for as little as fractions of a penny... directly from your own desktop.

MaxBulk Mailer is a powerful mail-merge tool for Windows and Macintosh that allows you to send out customized press releases, price lists and any kind of text or HTML documents to your customers. MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and styled text documents and gives full support for attachments.

Here is a breakthrough tool from Maxprog that will allow you to increase your profits, strengthen your customer service and send your messages to new markets.

With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers. MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services. Now your promotional messages will jump off the screen with HTML mail! MaxBulk Mailer HTML allows you to include graphics, fonts and colors turning your messages into professional online brochures.

Any user can utilize their full lists of contact information with MaxBulk Mailer. You'll be able to reach everyone in your database without worrying about integration or compatibility issues:

Ease of uploading your list. MaxBulk Mailer lets you upload either text files or comma-separated values (CSV) files with your addresses. You can of course type them all in by hand or edit / remove people from your list.

Ability to send HTML or text, or even better yet, multi-part/alternative mail (see Part 4). If you let subscribers tell you which version they prefer, then you should be able to use that parameter to send out the correct version. AOL members should automatically receive either a text or an HTML-light version — meaning no images and limited to the small subset of HTML that AOL accepts. Ideally, the system you select will permit you to send both versions to everyone so that their own e-mail clients can decide to open the appropriate ones.

Ability to personalize the message. If you choose to employ personalization, you can. In addition to the e-mail address, you can define fields relevant to your own newsletter.

Ability to send unlimited test messages. Don't managed to get your mailing out without testing. Re-read every word of your newsletter once sent to yourself, so that it looks to you exactly as it looks to recipients. You need not only to be able to send test messages — to a POP client, as well as a Web-based client, and an AOL address — but also to have all links, including personalized links, working in the test messages.

Ability to schedule when messages are sent. Once you're happy with your newsletter, you can schedule it to be sent whenever you want, so it arrives in conjunction with other activities such as a site update.

Reporting how many opened the e-mail, and tracking desired links should be available. Of course, text versions of the newsletter cannot be tracked, which includes all AOL recipients. If you have a high proportion of AOL users, this open statistic will not be very accurate.

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