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Soporte técnico Maxprog

Como publicar un boletín electrónico

1.- Introducción

Habrá leído en numerosas ocasiones que resulta más barato convencer a un cliente ya existente de que compre sus productos que captar nuevos clientes. Estudios recientes demuestran que es hasta seis veces más costoso atraer a nuevos clientes que conservar los que ya tiene. También sabrá que la forma más barata de mantener su clientela es a través del marketing por e-mail.

Si el marketing por e-mail está teniendo tanto éxito es por su alta efectividad, rapidez y bajo coste. Si se dispone a introducir y vender un nuevo producto o servicio, lo mejor que puede hacer es contactar por e-mail con los clientes que puedan estar interesados. Si puede dar a conocer su producto o servicio directamente a los clientes interesados en los mismos, su negocio tendrá más posibilidades de éxito.

Quizá aún no esté usando el marketing por e-mail por alguna de las siguientes razones:

New paragraph Todavía no cuenta con el permiso de sus clientes o visitantes para enviarles ofertas por e-mail.
New paragraph No quiere parecer un aficionado.
New paragraph No tiene un sistema para enviar los e-mails, responder a clientes insatisfechos, darlos de baja, gestionar los mensajes devueltos, etc.
New paragraph No dispone de otro contenido mas que el de la oferta que quiere enviar.
New paragraph No tiene ninguna dirección de e-mail.

Podría enviar ofertas por e-mail sin publicar un boletín de noticias. No obstante, si quiere captar la atención de sus clientes, deberá proporcionarles algo más que información sobre productos o servicios. Les tendrá que dar una razón para interesarse por ellos.

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Stan Busk Stan Busk
August 12, 2019

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Stan Busk If you want to make the most of the software that you have acquired at Maxprog, do not miss the Stan's Blog. It is a library of Tutorials and Tips covering specific features and tipical problems you may have when using our tools. This page is updated regularly depending on the topics discussed in our public forums and issues reported thru our HelpDesk. If you are interested on what we are currently working on (or want to participate in beta testings) don't miss the Stan's Logbook.
For years, MAX Programming has provided companies around the globe with sophisticated and innovative solutions. Our commitment to quality is not only evident in our products, but also in our people. It is our mission in Professional Support Services to ensure that our products perform to the fullest of their ability in order to meet the business objectives of our customers. We provide the tools and information required for improved productivity. To accomplish this, we offer an array of services including: Technical Support, Education Services and Consulting Services.

Maxprog is part of an internet site network made of,,,,,,,,,,,,,
MaxBulk Mailer es un potente programa de envío masivo de correo electrónico para macOS y Windows que permite enviar mensajes a listas con varios miles de direcciones de una forma cómoda y rápida, utilizando eventualmente etiquetas para personalizar cada envío con los datos del destinatario.

MaxBulk Mailer es ideal para enviar notas de prensa o información comercial a clientes, amigos o colaboradores. MaxBulk Mailer es muy sencillo de utilizar y totalmente personalizable. MaxBulk Mailer le permite utilizar diferentes formatos como el texto plano, el código HTML y el texto con estilo dando total soporte para los archivos adjuntos.

Con MaxBulk Mailer puede concebir y enviar sus mensajes a sus clientes o clientes potenciales en minutos. Gracias a su sistema de fusión y a la posibilidad de insertar texto de forma condicional, puede entregar mensajes completamente personalizados y así obtener los mejores resultados de sus campañas publicitarias por email.

Además tiene soporte para caracteres internacionales, un gestor de cuentas con soporte para todo tipo de autenticación incluyendo SSL, un completo gestor de listas, soporte para la importación desde todo tipo de fuentes incluyendo desde bases de datos remotas mySQL y postgreSQL.

MaxBulk Mailer es un software que solo compra una vez. ¡No tiene que pagar por cada mensaje que envía!

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