Home Products Downloads News Store Support Forums

Message Formats - MaxBulk Mailer v7 User Guide | Bulk e-mail and mail-merge

Message Formats - MaxBulk Mailer v7 User Guide

Bulk e-mail and mail-merge

Compatible with MS Windows Compatible with MacOS

3.- Message formats

Depending on the type of message you are composing select the format that best suits your needs from Plain Text, Text/HTML, HTML only, Web Page and Styled Text. Each format is explained in details below.

Note: A comment header can be added to your message, whichever the format you have selected, by using the '<-- START -->' marker. Everything above that marker will be ignored.

New paragraph Plain Text
The Plain Text format is the most used, the most compatible and the fastest way for creating and sending emails. It is very simple to use as only row text is allowed without styles. The only thing you have to take care of is the number of characters per line when you insert line breaks. You can just write sentences with no line breaks at all, the final result will actually depend on the recipient email reader. Modern software like Mac OS X Mail, Entourage or Windows Outlook use to display the lines the same way without rewrapping but older software may rewrap your text to 72 characters per line following the 'Philip Bar™' formatting. This is the reason why it is usually recommended to keep lines shorter than 72 characters long to avoid unexpected results on the recipient side, when the email reader is set to rewrap the message contents to 72 characters. MaxBulk Mailer doesn't insert line breaks on its own so you are free to send long lines if you prefer and let the recipient mail reader to freely display the message. MaxBulk Mailer inserts a 'format=flowed' parameter to the Content-type header of your message to force the recipient mail reader to keep the original text format.

The Philip bar™ is a visual marker which indicates the limit of the window's visible area when the window is zoomed to fill a classic (512-pixel-wide) Macintosh screen. It's named for Philip Borenstein, former tech-writer at Symantec, who requested some indication of this width limit, so that he could write "read me" files that all users would be able to read without scrolling.

New paragraph Text/HTML
The Text/HTML format is a combination of an HTML message and a Plain Text alternative. The HTML message is made of standard HTML code. The Plain Text part follow the Plain Text format explained above.

Actually the Text/HTML format is a MIME format that means HTML with a text alternative, the HTML code will be rendered by the recipient email reader if supported else the Text alternative will be displayed. To use that format you have to create a text alternative of your message, usually a plain text copy of your HTML message and then paste the HTML code below. At delivery time the Text/HTML will be made of 3 parts:

1.- An error message created automatically by MaxBulk Mailer to warn the recipient in case its email reader doesn't understand the MIME format. It says:

This message is in MIME format. Since your mail reader does not understand
this format, some or all of this message may not be legible.

2.- The plain text version of your HTML message that will be used in case the recipient email reader understand the MIME format but is not able to render HTML.

3.- The HTML code to be rendered if the recipient email reader application understand the MIME format and is able to render HTML.

Note: MIME stands for 'Multipurpose Internet Mail Extensions'. It is a standard that describes how internet messages have to be formated. (RFC2045)

To create a Text/HTML message just choose the Text/HTML format from the format pull-down menu, write the Text version and paste the HTML version code below. Your document should be formatted this way:

Hello world!
    <p>Hello world!</p>

Note: If you select the "Text/HTML" format but you don't provide a text version it will be created on the fly using the HTML code. You may get very poor results on complex documents though.

The HTML code can be created with your favorite HTML editor software. We recommend WYSIWYG tools like Adobe Golive, Macromedia Dreamweaver or a specialized text editor like BBEdit from Barebones. HTML documents are always saved as text. <HTML> and </HTML> tags are required and are always included in the HTML code.

New paragraph HTML only
'HTML only' messages are made of HTML code only. They don't have any 'Plain Text' alternative nor a MIME alert. As a result we always assume that all recipient's email software will be able to render the HTML code. To create an 'HTML only' message just paste your HTML code to the MaxBulk Mailer message field and select the 'HTML only' format from the format pull-down menu. Note that your HTML code has to begin with the <HTML> tag and end with the </HTML> tag. Your document should be formatted this way:

    <p>Hello world!</p>

Note: It's recommended to use the Text/HTML format, which includes a text alternative version of your message when sending HTML as perhaps some of your recipient's software may not support HTML.

HTML code can be created with your favorite HTML editor software. We recommend WYSIWYG tools like Adobe Golive or Macromedia Dreamweaver or a specialized text editor like BBEdit from Barebones. HTML documents are always saved as text. <HTML> and </HTML> tags are required and are always included in the HTML code.

New paragraph Web Page
You can send a message containing a copy of a web page simply by using its URL. Just select the 'Web Page' format from the format pull-down menu and paste the URL in the message field. MaxBulk Mailer will get the code located at that address and will send it to your recipients. It is extremely simple and easy to use. You can provide a BASE HREF tag to the HTML code on the second line if necessary. The BASE HREF parameter converts all the relative URLs into absolute ones. To add an alternative plain text version as with Text/HTML format, add two line-breaks and the text right below.

New paragraph Styled Text (Pro only)
The Styled Text format allows you to enhance your text messages with styles such as bold, italic, underline, colors, fonts and sizes. Select the 'Styled Text' format from the format pull-down menu and use the formatting options accessible from both the formatting toolbar located right above the message field and the 'Format' top menu. Read the 'Formatting text' chapter for more information on styles.

When sending a "Styled Text" message, MaxBulk Mailer converts your text into HTML code and also creates a text alternative version on the fly automatically so all recipients will be able to read your message even though they use a text-only email reader.

 Rate This Page!
Stan Busk Stan Busk
March 22, 2020

Recent questions from our MaxBulk Mailer users
  MaxBulk Mailer newsletter mailing list subscription New
  Is there a limit to how many emails you can send ? New YouTube Video
  Sending a unique invitation number with MaxBulk Mailer Update
  Using the Cc and Bcc fields Update Screenshot
  The MaxBulk Mailer statistics button does not work Update Screenshot
  Bitcoin Purchase Update
  How can I do a simulated bulk e-mail delivery Update YouTube Video
  Comcast - An authentication error occurred Update Screenshot
  PayPal error, do you accept Bitcoins?
  Bitcoin Payment
  Need help installing MLM on server Screenshot
  Images not displaying in Preview after update to 8.7
  How to send an email with a picture in the body YouTube Video
  Images are missing in the message preview
  Mail being sent to unsubscribed addresses YouTube Video
  Amazon SES (correct) settings Screenshot
  Picture with text on the right YouTube Video
  Not receiving the Delivery Report YouTube Video
  I've tried to download the latest version for 3 days...
  MLM Unsubscribe feature
  Spaces disappearing when using the Styled Text format
  Email editor and responsive emails
  Text disappearing when previewing and sending
  BCC sending mail merge email
  Question about your software
  Accessing the MaxBulk Mailer blacklist YouTube Video
  Erreur #103: Le URL n'est pas valide
  Maxbulk - switching computers
  Unable to import my contacts into MaxBulk Mailer YouTube Video
  Setting DKIM for the first time
  MLM Unsubscribe Link Screenshot
  Authentication errors...
  Cannot authenticate with Gmail YouTube Video
  Importing a csv/txt file YouTube Video
  Importing recipients from a text file YouTube Video
  TLS1.2 support
  Upgrading 8.5 to 8.6
  Unexpected Blacklisting YouTube Video
  Comcast residential bulk limits
  HostGator delivery limits
  Someone using your software is sending SPAM
  Mise à jour vers 8.6.1
  Error in the installation 'api-ms-win-crt-heap-l1-1-0.dll is missing
  Lately all my emails are going into the recipients spam folder
  Resend Registration Licenses
  Mail-merge sender data using tags YouTube Video
  How to embed a photo into the email text
  Messages says delivered but I haven't received it
  Lost emails
  Custom Attachments
  TLS 1.2 Support
  Upgrade MaxBulk Mailer SE to Pro
  I purchased the product and did not receive the serial number
  Can't send emails thru Gmail YouTube Video
  Where are the delivery logs?
  Most of my messages are rejected
  Earthlink changed settings and MailBulk Mailer does not work
  No consigo que envíe mails. SSL
  Sending to a maximum of 300 e-mails per hour
  My customers are not receiving my messages
  Last update broke everything...
  Recuperar Maxbulk Mailer SE
  MaxBulk Mailer no longer sending links
  Someone is illegally using your software with my email address.
  MaxBulk Mailer SE
  Custom Max Bulk / Adding new features
  Someone is spoofing my email address to send spam
  How can I use my update plan on a new computer?
  Why do I get a Delivery Report message after each delivery?
  What mail server can I use with MaxBulk Mailer?
  Subject Command Tag YouTube Video
  PDF attachments not received
  Remote lists
  Déplacement/copie de contacts entre documents
  MLM upload gives 0 address(es) have been uploaded to 'List'
  Where to find the log files of Maxprog Bulk Mailer
  Exporting data does not include past sent information
  Unsubscribe with text file does not update remote list
  Max Bulk Mailer crashes every time after send 100-150 emails
  Can't find my activation key
  Authentication failed / Relaying error
  How do I turn of Click Tracking ? in Plain Text?
  Computer crashed, trying to rebuild mailing lists and preferences
  MLM URLs don't work
  Creating a remote list
  Your Kind Assistance Please!
  Word docs with weblinks
  La page web reçue est différente de celle envoyée avec mbm
  Erreur de n° de série
  The software asks for an account ID and password
  Forwarding emails sent by MaxBulk, cut and paste not working
  MLM cannot connect
  Resend/Recall Function
  Where are the logs?
  Won't send any emails
  My computer rebooted and i lost my serial number
  Transferring recipient lists between two MaxBulk Mailer copies
  Links not working
  Je n'arrive pas à envoyer mon message à toute ma liste en une fois
  Quels sont mes identifiants MLM? Screenshot
  DMARC Evaluation error
  Where are the preferences and the lists stored on Windows?
  Web Page format doesn't work for me
  Upgrade to the App Store app?
  List of attachments in the Preview panel
  How do I get a picture to be displayed on the top of the message? YouTube Video
  Recipients are no longer organized alphabetically
  I would like to know if MaxBulk Mailer can personalize emails?
  Chinese characters and trial version footer issues
  How can I upgrade the App Store version to last available on maxprog?
  Unified Email server
  I'm receiving lots of 'Undelivered Mail Returned to Sender' bounces
  Connection problem with Apple iCloud server Screenshot
  Free upgrade, or not free?
  I can't send a PDF attached to my message when it contains pictures
  Problem applying styles to a conditional statement result
  Any MaxBulk Mailer tutorial to get started?
  How to upgrade from Standard to Pro Screenshot
  License Key Recovery
  Cannot install the last update
  MaxBulk Mailer sent all the messages to me rather than the recipients
  Erreur d'authentification du serveur Gmail YouTube Video
  Does MaxBulk Mailer come with its own internal SMTP server?
  Pièces jointes
  How I can change the old activation key with the new one?
  Adding Hyperlinks to MaxBulk Mailer messages
  Emails not received despite MaxBulk Mailer delivery confirmation
  Any dedicated bulk mail server I can use with MaxBulk Mailer?
  Can I pay with Bitcoins?
  Adding an Unsubscribe link to messages
  Your document is set to ISO-8859-1 but your HTML code use UTF-8 Screenshot
  Updates for AppStore Version
  Adding a URL to an image and placing pictures side by side YouTube Video
  How to configure office 365 of microsoft

  [Valid RSS]  Subscribe to Maxprog's Knowledge Base

Generic questions
New paragraph
How do I install Maxprog software on my computer?
MS Windows
New paragraph
How can I change an application language?
MS Windows
New paragraph
How to register the software I've just purchased?
MS Windows
New paragraph
How can I recover the serials I have lost of products I purchased here?
MS Windows
New paragraph
How can I recover my serial from a registered application?
MS Windows
New paragraph
How can I find out the product name and version my serial unlocks?
MS Windows
New paragraph
Where can I read your software License Agreement?
MS Windows
New paragraph
How to fix software issues (doesn't start, runs slowly, crashes often, ...)
MS Windows
New paragraph
Double-clicking on my files no longer opens them with the software, why?
MS Windows
Stan Busk If you want to make the most of the software that you have acquired at Maxprog, do not miss the Stan's Blog. It is a library of Tutorials and Tips covering specific features and tipical problems you may have when using our tools. This page is updated regularly depending on the topics discussed in our public forums and issues reported thru our HelpDesk. If you are interested on what we are currently working on (or want to participate in beta testings) don't miss the Stan's Logbook.
For years, MAX Programming has provided companies around the globe with sophisticated and innovative solutions. Our commitment to quality is not only evident in our products, but also in our people. It is our mission in Professional Support Services to ensure that our products perform to the fullest of their ability in order to meet the business objectives of our customers. We provide the tools and information required for improved productivity. To accomplish this, we offer an array of services including: Technical Support, Education Services and Consulting Services.

Maxprog is part of an internet site network made of desktoolset.com, emaildesignstudio.com, familycash.com, icash.promo, maxbulkmailer.com, maxprog.com, maxprog.net, maxprog.org, maxprog.us, myrecipients.com, newslettercomposer.com, sharedcontents.com, stanbusk.com, usertools.com.

MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.

MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.

Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.

MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!

   Currency  70.00

Home Products Downloads News Store Support Forums