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What's happening to Apple computers?

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What's happening to Apple computers?

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A few days ago I went to an Apple Store. I spent quite a lot of time without the opportunity to do so but you know what? I got out in less that a minute. Apple Stores are no longer computer stores, they mostly sell phones, luxury watches and iPads. I only saw a couple of notebooks and 3 desktop computers on a solitary table far away from the entrance. I found out Apple has no interest in computers anymore, well, I actually checked it out. Remember, Apple removed the word 'Computer' from its name.

Since Apple has no real interest in computers anymore I just wonder why they don't license their system so anybody with a PC could run macOS. Apple computers are expensive PCs after all, closed expensive boxes to say the true. It is really demotivating to see how Apple is dedicating 100% of its resources to things that has nothing to do with its primary business. Believe me I love iPhones, they are great but despite they carry a processor, they are not Laptops nor desktop computers. They are phones. Why can't Apple work on Computers, Phones and Pads all at the same time?

A guy like me should have run from Apple years ago, when all that thing started. Right now I should be running a PC with Linux and enjoying the real world of programming. So why I am still using a Mac? The response is easy, half of my customers are Mac users and the other half are Windows users. On macOS I can run MS Windows very easily and test everything. So I still use a Mac for convenience, that's all.

I really expect Apple to do something. With time computers are getting slow and outdated and new stuff is always motivating, it generates sales as well. I personally consider the Smartphone business a very risky one, look at what happened to Nokia and RIM. Most Apple competitors are doing much more that phones, look at Samsung, LG and Sony. Apple should maintain a fall-back position. I just wonder what Jobs would say about that.

My first computer was a Sinclair, then an Amstrad and later an Amiga. Three dead brands. What's next...


Stan Busk - Software Engineer
at www.maxprog.com





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