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Using your own SMTP server, advantages and drawbacks

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When sending e-mail you have the choice between using your ISP, your web host or your own dedicated SMTP server (An SMTP server is a mailserver that you use to send email. It stores your messages and ensures that your messages are either delivered or returned to you with a failure message).

Your ISP usually will provide an SMTP mail server but most ISPs will not want you to send bulk email through their mailservers. Many have restrictions on the number of messages you can send per hour.

Your web host should provide you with a dedicated SMTP server. Particularly if you are a business and you have a legitimate need to communicate with your customers, then your web host should provide SMTP server service as well. They may also have sending limitations, but they are likely much less restricted than an ISP mailserver.

Your own dedicated SMTP server is also an option. You will need to make sure that your IP address is not on any listings of dialup or dynamically allocated IP addresses (Residential IP) and make sure the IP address you are using is registered to a domain name preferably with an MX record.

Note that MaxBulk Mailer has no SMTP server built-in because nowadays it no longer works well with most big ISPs. Some of them like AOL will bounce your messages as soon as they detect they have been sent from a residential IP, an IP that belongs to a range of IPs for DSL/Dialup connections, including static IPs, or that IP has no reverse DNS (PTR) or no domain assigned to it. Following our tests, using your own SMTP server or an application with a built-in server will cause between 20 and 30% additional bounces. The question is, can you accept that up to 30% of your customers will never get your messages?

In addition some ISPs like Hotmail and MSN are also using Greylisting. In short, greylisting is a method where a piece of email being relayed by a mailservers is initially deferred. This means that it is not accepted upon the first attempt, rather, the sending mailserver is told to relay it again at a later time. With standard mailserver configurations, such as those generally maintained by your ISP and free email service provider, the email will be re-sent at a later time, usually anywhere from 5-20 minutes. Bulk mailing software with built-in server however generally don't operate like standard mailservers, and usually won't relay their email again at a later time.

MaxBulk Mailer key advantage is that it fully respects and follows the SMTP protocol. MaxBulk Mailer is a conventional email client using the standard email delivery system. As a result the delivery bounce rate is extremely low.


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Stan Busk Stan Busk
March 5, 2007



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Stan Busk If you want to make the most of the software that you have acquired at Maxprog, do not miss the Stan's Blog. It is a library of Tutorials and Tips covering specific features and tipical problems you may have when using our tools. This page is updated regularly depending on the topics discussed in our public forums and issues reported thru our HelpDesk. If you are interested on what we are currently working on (or want to participate in beta testings) don't miss the Stan's Logbook.
For years, MAX Programming has provided companies around the globe with sophisticated and innovative solutions. Our commitment to quality is not only evident in our products, but also in our people. It is our mission in Professional Support Services to ensure that our products perform to the fullest of their ability in order to meet the business objectives of our customers. We provide the tools and information required for improved productivity. To accomplish this, we offer an array of services including: Technical Support, Education Services and Consulting Services.

Maxprog is part of an internet site network made of desktoolset.com, emaildesignstudio.com, familycash.com, icash.promo, maxbulkmailer.com, maxprog.com, maxprog.net, maxprog.org, maxprog.us, myrecipients.com, newslettercomposer.com, sharedcontents.com, stanbusk.com, stanbusk.pairserver.com, usertools.com.
MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.

MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.

Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.

MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!



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