I want to show you a cool trick today that will help you make your email messages more friendly. Actually the idea is simple, every single recipient on your list should believe your message is a message addressed personally to him, not a bulk message, a common problem I see with people using MaxBulk Mailer where their emails look like they come from some kind of automated system. You have to change your mind, think you are talking to one person only. Your message has to look like it is coming from a real person (you), not a robot and is addressed to one only recipient. How? Using the recipient data you have in your list, its name, company, gender or whatever you have. Yes, all you need to do is simply to modify your message depending on the recipient, that's all. There are several ways:
- By using tags, tags are pieces of text that represent a list column. [Firstname] and [Company] are tags you can use in your message.
- By using Tags with Alternative Text, same as before but like [Firstname|Friend], an alternative text is provided in case the data is missing.
- By using Conditional Statements, a kind of 'programming code' that lets you modify the message depending on a tag value, [Gender] for example.
Tags and conditional statements work with all formats, not only with plain text messages but also with styled text and HTML messages. In this tutorial we will use styled text and plain text to keep things simple.
I decided to write this because one of our MaxBulk Mailer user added our company email address to its list and send us a message that tricked me... I though it was for me and I replied... :-/