Your email must pass through several spam filters to reach its intended recipient. These filters are designed to block out anything that looks like spam, which can, unfortunately, include legitimate emails. So, how can you ensure that your bulk email doesn't get caught in these filters?
What is spam?
Spam is unsolicited emails, often of a commercial nature, sent in bulk to a large number of recipients. Spam is a problem for individual users and businesses, as it can clog up inboxes and make it difficult to find legitimate emails.
How can you avoid being considered spam?
You can do a few things to avoid being considered spam when sending bulk emails. Above all, be clear about why you're emailing the recipient. If you're selling a product or service, ensure the email contains relevant information about the product or service and doesn't include any misleading or false information.
Second, don't use excessive amounts of images or HTML in your email. This can make your email look spam and trigger spam filters. Keep your email simple and focused on the message you're trying to communicate.
Also, make sure your email list is clean and up-to-date. Don't send emails to people who haven't explicitly permitted you to contact them. This includes buying lists of email addresses - if someone hasn't permitted you to contact them, they're likely to consider any email from you as spam.
Finally, make sure you:
- don't use false or misleading header information. This includes using a "from" name that isn't really from you or a reply-to address that isn't monitored.
- don't use deceptive subject lines. Your subject line should accurately reflect the content of your email.
- Make sure your content is relevant and valuable to your audience. If it's not, they're likely to mark it as spam.
When sending bulk emails, it's also important to avoid sounding spammy. Here are some tips:
- Personalize your emails as much as possible.
- Don't use excessive exclamation points or all caps in your subject line.
- Keep your emails short and to the point.
By following these tips, you can avoid lots of deliverability problems. However, it is recommended to use the MaxBulk Mailer built-in spam checker.
Indeed, you can test your message right from MaxBulk Mailer by clicking on the SpamCheck button:
The spam check function rates your message out of 10 and creates a detailed email deliverability report.
Why is it important to avoid spam?
Bulk email is a great way to reach a large audience with your message. However, if your email is considered spam, it will never reach its intended recipients. Worse, it could get you blacklisted from email providers, making it difficult to reach your audience again.
That's why avoiding spam when sending bulk emails is essential.
Mass emails without spamming
In summary, there is no magic formula for sending mass emails without spam. However, by following some basic best practices, you can increase the chances that your email will be delivered and not marked as spam.
These include ensuring your list is clean and up-to-date and crafting compelling content that recipients will want to read. By taking these steps, you'll be well on your way to successful bulk email campaigns that don't end up in the spam folder.
MaxBulk Mailer is a full-featured and easy-to-use bulk mailer and mail-merge software for macOS and Windows that allows you to send out customized press releases, prices lists, newsletters and any kind of text or HTML documents to your customers or contacts.
MaxBulk Mailer is fast, fully customizable and very easy to use. MaxBulk Mailer handles plain text, HTML and rich text documents and gives full support for attachments. With MaxBulk Mailer you will create, manage and send your own powerful, personalized marketing message to your customers and potential customers.
Thanks to its advanced mail-merge and conditional functions you can send highly customized messages and get the best results of your campaigns. You also have support for international characters, a straightforward account manager with support for all type of authentication schemes including SSL, a complete and versatile list manager, support for importation from a wide range of sources including from remote mySQL and postgreSQL databases.
MaxBulk Mailer is a software tool that you purchase once, no need to pay on a per-email basis to submission services!