Statistics difference

dhwinn

New Member
I am getting differing statistics depending on where I view them.

When I open MBM and click the statistics button, then choose a delivery, I get an opening rate of X%. If I log into my mailing lists online (list manager) and choose the same delivery, I get a different (usually much higher) opening rate.

Why is this happening, and which is more accurate?
 

stanbusk

Administrator
Staff member
MaxBulk Mailer has much more data and it is far more accurate. The online MLM doesn't know how many recipients you had in your list so the statistic will be with the delivery number. MaxBulk Mailer does know and will use that number instead. So, MLM displays stats from a delivery and MaxBulk Mailer stats from a list.
 
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