• Next Maxprog online event is scheduled to go live soon!

    You can attend the event here: live.maxprog.com
    You can already ask questions on the very same page.

    You can also add the event to your calendar by clicking on Add to Calendar
    or click on the YouTube button to subscribe to our channel.
  • Customer ideas and suggestions are our fuel!

    To allow you to submit feature requests hassle-free we just created a Feature Request page.
    You can access it here: feedback.maxprog.com/

    That page gives you access to all the feature requests that have been submitted so far, and,
    + You can upvote feature requests
    + You can subscribe to feature requests
    + You can check a feature request status

Question about creating an email campaign

jimimoorison

New Member
Hi all,

I have an email list of 26,500 email subscribers. These are all email opt ins or past purchases since 2014. I would say about ~12K have purchased in the last year. For those ~12k, i have each purchase segmented into a category which makes targeted email marketing based off previous purchase easy.
As I am new to email marketing, I am curious what the potential ROI could be off this list if I were to do an email campaign of 3-4 emails per month. Average purchase is about $50. Each email would generally offer a discount or incentive to purchase, or highlight items based off previous purchases. Also curious if anyone has any recommendations on how I should structure the email campaign.
This list has never been used, outside of the occasional black Friday sale email.
Any insights or advice would be appreciated.
Thanks!
 
Top