Q&A ▸ How to use an alternative text when a tag value is empty

  • Thread starter Maxprog Knowledge Base
  • Start date

Maxprog Knowledge Base

There is a very easy way to achieve this without using conditional statements. You only need to use this format [Tag text|Alternative text]. For example, in your case, it would be: [Firstname|friend].

So, just add the [Firstname] tag to your message using the tag pull-down menu, insert a '|' character before the closing bracket, and finally type the alternative text right after.

By using this format, the tag processor will use the Firstname column data as usual however if no data is available, the alternative text will be used instead:

Tag with alternative text

#emailmarketing #emailmarketingsoftware #emailmarketingtool #emailmarketingtips #bulkemailsoftware #bulkemail #bulkemailmarketingtools #emailserver #bulkemailhosting

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