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MaxBulk Mailer, as any other email client software, needs a SMTP server to connect to.
MaxBulk Mailer has no SMTP server built-in because nowadays it no longer works well with most big ISPs. Some of them like AOL will bounce your messages as soon as they detect they have been sent from a residential IP, an IP that belongs to a range of IPs for DSL/Dialup connections, including static IPs, or that IP has no reverse DNS (PTR) or no domain assigned to it. Following our tests, using your own SMTP server or an application with a built-in server will cause between 20 and 30% additional bounces. The question is, can you accept that up to 30% of your customers will never get your messages?
In addition some ISPs like Hotmail and MSN are also using Greylisting. In short, greylisting is a method where a piece of email being relayed by a mailservers is initially deferred. This means that it is not accepted upon the first attempt, rather, the sending mailserver is told to relay it again at a later time. With standard mailserver configurations, such as those generally maintained by your ISP and free email service provider, the email will be re-sent at a later time, usually anywhere from 5-20 minutes. Bulk mailing software with built-in server however generally don't operate like standard mailservers, and usually won't relay their email again at a later time.
MaxBulk Mailer key advantage is that it fully respects and follows the SMTP protocol. MaxBulk Mailer is a conventional email client using the standard email delivery system. As a result the delivery bounce rate is extremely low.
More information here: Using your own SMTP server, advantages and drawbacks
and here: What mail server can I or should I use with MaxBulk Mailer?
You will find a related video below in English, French, and Spanish:
#emailmarketing #emailmarketingsoftware #emailmarketingtool #emailmarketingtips #bulkemailsoftware #bulkemail #bulkemailmarketingtools #emailserver #bulkemailhosting
Continue reading...
MaxBulk Mailer has no SMTP server built-in because nowadays it no longer works well with most big ISPs. Some of them like AOL will bounce your messages as soon as they detect they have been sent from a residential IP, an IP that belongs to a range of IPs for DSL/Dialup connections, including static IPs, or that IP has no reverse DNS (PTR) or no domain assigned to it. Following our tests, using your own SMTP server or an application with a built-in server will cause between 20 and 30% additional bounces. The question is, can you accept that up to 30% of your customers will never get your messages?
In addition some ISPs like Hotmail and MSN are also using Greylisting. In short, greylisting is a method where a piece of email being relayed by a mailservers is initially deferred. This means that it is not accepted upon the first attempt, rather, the sending mailserver is told to relay it again at a later time. With standard mailserver configurations, such as those generally maintained by your ISP and free email service provider, the email will be re-sent at a later time, usually anywhere from 5-20 minutes. Bulk mailing software with built-in server however generally don't operate like standard mailservers, and usually won't relay their email again at a later time.
MaxBulk Mailer key advantage is that it fully respects and follows the SMTP protocol. MaxBulk Mailer is a conventional email client using the standard email delivery system. As a result the delivery bounce rate is extremely low.
More information here: Using your own SMTP server, advantages and drawbacks
and here: What mail server can I or should I use with MaxBulk Mailer?
You will find a related video below in English, French, and Spanish:
#emailmarketing #emailmarketingsoftware #emailmarketingtool #emailmarketingtips #bulkemailsoftware #bulkemail #bulkemailmarketingtools #emailserver #bulkemailhosting
Continue reading...