MaxBulk Mailer Pro includes a very simple way to store all your hyperlinks, the Hyperlink Manager.

Using this feature you can insert hyperlink tags inside your message using the 'Edit | Insert Hyperlink' menu. Hyperlinks tags are surrounded with double brackets this way: <<hyperlink>>

During delivery, hyperlink tags are processed and replaced by proper values depending on the message format. If the message is 'Plain Text' the hyperlink tags are simply replaced by their values. If the message is 'Styled Text' a rich HTML hyperlink is created using the assigned tag name as the clickable text hiding completely the hyperlink URL as for example Maxprog rather than full http://www.maxprog.com URL.