MaxBulk Mailer Pro allows the use of conditional statements depending on tags values. This is particularly handy for example when you need to customize your messages depending on each recipient gender for exemple. To insert a conditional statement, use the button just on the right of the tag pull-down menu, choose the tag to be used in the condition from the tag pull-down menu, the operator, the value to compare the tag with and the result (the text you want to be used if the condition is verified).
You can write as many rules as needed using the AND and OR instructions and IF, ELSEIF and ELSE switches inside the same conditional statement. A rule is made of a tag, an operator, a value to compare with and a result.
An example of a conditional statement, to customize your messages depending on recipient's gender would be:
<IF [[Gender]] = "M" <AND> [[Surname]] <> "">Dear Mr. [Surname],
<ELSEIF [[Gender]] = "F" <AND> [[Surname]] <> "">Dear Mrs. [Surname],
<ELSE>Dear Friend,</IF>
This example contains 4 rules. We have renamed an optional field to 'Gender'. In the 'Gender' column we have placed a letter 'M' or 'F' for male and Female. At delivery time MaxBulk will choose from: 'Dear Mr. [Surname]', 'Dear Mrs. [Surname]' or 'Dear Friends' depending on which condition is verified first. Of course you can write and modify the conditional statements manually, just follow a few simple guidelines:
• A conditional statement always begin with <IF and end with </IF>.
• Tags are always surrounded with double brackets like [[Gender]] when inside a rule.
• Use as many <AND> and <OR> instructions as needed, however parenthesis are no allowed.
• Use as many <ELSEIF switches as needed using the same syntax as with the <IF tag.
• <ELSE> tag is optional and has to be placed at the end. Only one <ELSE> tag is allowed per statement.
• Available operators are *, !*, =, <>, #?, ?#, >, <, >= and <= according to the table above.
• Place the value of the rule between double quotes and end with ">". No spaces are allowed before ">".
• Write the result text to be used if the condition is verified.
• However we have used colors in the example above, styles are not allowed in the statement, only in the result.
