Q&A ▸ Does MaxBulk Mailer supports List-Unsubscribe ?

[Maxprog Knowledge Base]

Yes, MaxBulk Mailer supports the List-Unsubscribe header, which is essential for improving deliverability, reducing spam complaints, and ensuring compliance with email regulations like CAN-SPAM and GDPR.

How to Enable the List-Unsubscribe Header in MaxBulk Mailer:​

1. Automatically (Recommended)
Set the message 'Precedence' to 'List' in the Settings panel. When this option is selected, MaxBulk Mailer will automatically generate the List-Unsubscribe header:

- The header will contain a full MLM-formatted unsubscribe URL if MLM (MaxBulk Mailer Mailing List Manager) is activated.
- If MLM is not activated, the header will default to an email-based unsubscribe link, such as:
List-Unsubscribe: <mailto:[email protected]>?subject=unsubscribe

2. Manually (Custom Header)
Alternatively, you can manually add a List-Unsubscribe header by editing the MaxBulk Mailer preferences, 'Headers' panel:

List-Unsubscribe: <https://yourdomain.com/unsubscribe-link>

or:

List-Unsubscribe: <mailto:[email protected]>

What is MLM?​

MLM (MaxBulk Mailer Mailing List Manager) is an optional script that users can install on their server. It allows for:

- Remote and shared lists
- Automated unsubscribe handling
- Email statistics tracking
- Click and open rate monitoring

Why Use the List-Unsubscribe Header?​

- Better deliverability: Major email providers (like Gmail and Outlook) display an easy “Unsubscribe” button when this header is present.
- Reduces spam complaints: Makes it easy for recipients to opt-out without marking emails as spam.
- Compliance: Helps meet legal requirements like CAN-SPAM and GDPR.

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