The feature that sets MaxBulk Mailer above a normal e-mail client like Eudora, Entourage or Mail, for e-mail marketing purposes is its e-mail merge personalization options. You can use the special tags [FullName], [Firstname], [Surname], [Company] and [E-mail Address] in order to customize each message with recipients data. Or using any of the 14 date tags available in order to insert the current date and the internal tags to add information about the current delivery. These personalization options are accessed through both the tags pull-down menu and the "Edit | Insert tag" menu. For example you could start your message that way:
Hi [Firstname] [Surname],
Chicago, [Month] [Day], [Year] we are proud to announce...
John will receive the following:
Hi John Donovan,
Chicago, December 10, 2004 we are proud to announce...
The Date tags are self-explanatory. The list below shows the data each one stands for a given date:
|
Tag
|
Value |
Availability |
|
|
|
[Long Date]
|
Thursday, December 1, 2005 |
Pro only |
|
[Short Date]
|
12/1/05 |
All |
|
[Abbreviated Date]
|
Thu, Dec 1, 2005 |
Pro only |
|
[Long Time]
|
6:18:27 PM |
Pro only |
|
[Short Time]
|
6:18 PM |
Pro only |
|
[Day of week]
|
Thursday |
Pro only |
|
[Day]
|
1 |
Pro only |
|
[Month]
|
December |
Pro only |
|
[Year]
|
2005 |
Pro only |
|
[Week of Year]
|
49 |
Pro only |
|
[Day of Year]
|
336 |
Pro only |
|
[Hours]
|
18 |
Pro only |
|
[Minutes]
|
18 |
Pro only |
|
[Seconds]
|
27 |
Pro only |
The internal tags insert información about current delivery. The list below explains the data that will be inserted:
[Delivery Number] The delivery count, the same number that appear in the Delivery Report.
[Recipient Number] The recipient number in the list.
[Total Recipients] The total recipient count.
MaxBulk Mailer Pro also offers 20 custom Tags named [Opt1] to [Opt20] for e-mail merge that can be used at your own convenience in order to send specific data imported from your database. That is very handy for software developers who need to send serials, schools who need to send scores to their alumni and so on. You can rename them to something that will make more sense like [Address], [Suburb] or whatever. Read the chapter Renaming Optional Tags for more information.
Tags are supported in the message body, the signature, the custom headers including standard headers added thru the header editor like 'From'. MaxBulk Mailer Pro also allows the use of tags in the subject of your message.
If you own MaxBulk Mailer Standard, read the file 'About MaxBulk Mailer' to know about how to upgrade to MaxBulk Mailer Pro.
